Video City Productions started almost 12 years ago as this amorphous thing; born from a 20-year-old family business, we began as a video rental store with a team that also dabbled in video transfer and some post-production work.
It was at this time that we were faced with a technological revolution, where an entire industry in video rental was about to be creatively destroyed by the onset of streaming media. Along with it, the technological barriers associated with video production were being torn down. Gimbals, drones, cinematic cameras, HDSLRs, and other advanced tech became readily available to the public, and were no longer items you’d only find on a Hollywood set.
We knew it was important to be open to these changes, and to be able to adapt and morph along with the growing industry. We soon grew from a clerk-based store with six employees, to a two-person shop where one person was doing all of the writing, directing, shooting, and editing of videos at the request of local clients.
After more than a decade, we’re back to being a six-person team, with everyone in the office working to maintain our reputation as one of the top video production companies in the region.