Using Video for Brand Affinity Marketing
Repeat advertisements might get an audience to remember your brand but it doesn’t mean they’re going engage with it. To increase your brand recognition and build a stronger connection with your audience, focus on building brand affinity.
Brand affinity is important because “awareness means people know of your brand and affinity means they care about it.” This is extremely relevant and valuable as more companies and individuals are pivoting to create content consistently on their own. Through their content, they need to define ways to get people to care about their brand.
Brand affinity marketing is used to create an effective and sustainable brand that captures the attention of the determined audience. One approach to really make your brand stand out while building brand affinity is to use video marketing.
Here are a few of our recommended steps on building brand affinity with video: