“You never get a second chance to make a first impression.” ~ Will Rogers
We all know that you shouldn’t judge a book by its cover…but if that were really true then fashion wouldn’t be a 3 trillion dollar a year industry and we wouldn’t put so much thought into dressing up for a quick Zoom call.
That reality is that it’s important to “show up on brand” because how you show up is a reflection of your brand.
Take Jennifer Wheeler, for example. Jennifer is a functional medicine nurse practitioner and the owner of MNDSHFT Health. We recently helped her upgrade her at-home office and she noticed an immediate difference in how she showed up in her client meetings:
“You could just see how my energy was different,” Jennifer remarked. “It helped me to reach a new level of confidence because of how professional the video looks.”
Jennifer found that this upgrade allowed her to show up as the owner of her company in a more authentic way. She said it’s made a huge difference in how she differentiates herself from her competitors because she knows it’s adding to the high quality experience she offers her clients.
She is also able to easily repurpose clips from the videos she takes. “We were able to take a lot of the clips from these videos that we saved and then we used them on our social media. And that’s where we started getting a lot of feedback from our clients about how professional we look.”