Subaru launched their two-way client communication technology to keep customers updated during their service appointments and needed a video to demonstrate how this technology works. This was unique because, unlike many commercials that are directed at consumers, this video was actually business-to-business, and targeted at Service Centers and Retailers. To get retailers to invest in a texting platform, Subaru wanted to model the value in a memorable way.

Instead of just saying how the technology functions, we collaborated with Subaru to produce a creative video that tells a story that models the value the technology brings to consumers and to the retailer. We used our favorite acronym WIFM (what’s in it for me) to tell a story that modeled how everyone benefits from texting communication. This video aired at a national event for Subaru and was shared in follow up marketing communications.