Stone Martin Builders is located in Alabama, and we are proud that they partner with us for their video production. We collaborated with their Ad Agency GroupTwo, to create a series of videos for their campaign, “It’s okay to want more.”

SMB’s motto is that “their upgrade is our standard,” so the campaign was geared to encourage buyers to pick SMB because they get more. We wanted a creative and memorable concept that was relatable and tied to either pain points for the buyers or value props from SMB.

We landed on scenarios where someone might “want more” and tied them to value props from the brand. We sourced a location, hired actors (including a dog), and directed the concepts to bring them to life.