It’s no secret that today’s world is a digital one. People are more online than ever before. But as brands transition back into having more in-person events, they have a lot of questions:
- Should we return to in-person or remain virtual?
- Is a hybrid model the best approach?
- How should non-profits consider using their budgets?
To answer this question, we sat down with Tracey Specter, a certified professional life and leadership coach who specializes in coaching nonprofit professionals. While we spoke with Tracey back in 2021, these questions are still on the minds of many nonprofit leaders today.
In this interview, Tracey says the #1 thing nonprofit professionals can do to improve their ROI on events is to invest in video. This is because it can help people connect more deeply with your cause. When people understand your mission, they want to donate more and donate continuously.