The rest of the video is very prop driven as well, utilizing Share Food Boxes, food, photographs, post-it notes, calendars, and even a cork-board to help tell Share’s story in a creative and dynamic way!
Grabbing Your Audience’s Attention With Sound Effects
Another crucial part of Share Food Program’s video was the sound effects. For short, you might see this written in a storyboard or script as SFX. Sound effects can help to set the tone of your video and can be used to highlight certain elements of your story.
All those sound effects you hear (the bell, the book hitting the table, the post-card flip) were all purchased stock SFX that were carefully selected to match the scenes. This seems simple but it really does take a lot of time to source the perfect SFX.
By layering in some appropriate sound effects (a bell ringing, the swiping of a post card, the thud of a book hitting the table) we were able to engage all of the senses (except for smell…).
You can decide for yourself if it works, but our goal was to pull the viewer in during the first 10 seconds of the video. Share Food Program’s continued use of the video on their website, social media, and even on television!
Putting It All Together
Now that we’ve talked about how to grab an audience’s attention using props and sound effects, let’s talk about how to put it all together.
The first step in any video project is pre-production. During pre-production, you’ll need to determine the purpose of your video and who your target audience is. Once you have a clear understanding of your goals, you can start to put them together.
Robust scripting and storyboarding are critical to getting all the pieces in place and understanding how the story will flow. At the same time, you need to allocate time and resources to finding and sourcing the props used in the rest of the video.
The props have to “fit” thematically with one another so that there is a common thread to your video, similar to how the video’s graphics should align with your brand’s fonts and assets.
Selecting which props to use is just as important as filming them against the right background. Audiences are savvy and a background that doesn’t fit can lead to a disconnect. All those selections should be decided in the pre-production process to make for better filming and post-production.
Production is where the actual filming of your video will take place. Following the pre-production script as close as possible is essential so that editing will go smoothly in post-production. It’s important to be clear about what you want to film and to communicate that to your team.
This is where we edit everything together. Our editors will add in the sound effects we selected and make the necessary revisions to the final product.
Bringing Your Vision To Life
Prop-driven videos are dynamic, engaging, and can bring your story to life. However, they come with their own pain points in the creative process…which is why it’s important to know how to use each. Whatever your vision is, knowing this lingo will help communicate it to your video team and allow them to bring it to life. By using props, sound effects, and dynamic visuals, you can tell your brand’s story in a way that will connect with your audience.
Interested in creating a similar video for your brand? Contact our team to get started!