In an increasingly digital world, capturing your audience’s attention is more challenging than ever. That’s where explainer videos come in – acting as a powerful marketing tool that not only grabs attention but drives sales.
Understanding Explainer Videos
Explainer videos are short, engaging videos that explain your company’s product or service. They can be animated, live-action, whiteboard style, or even infographic. The goal? To explain a business idea in a simple, engaging, and compelling way, using a clear and concise language.
The power of explainer videos lies in their versatility. They can be used in your email marketing, on your website’s landing page, or even your social media platforms. They work around the clock, delivering a perfect pitch every time to help your potential customers understand your product better.
The Impact of Explainer Videos on Sales
Ever heard the saying, “A picture is worth a thousand words”? Well, according to Dr. James McQuivey of Forrester Research, a minute of video is worth 1.8 million words. This perfectly illustrates the power of explainer videos and their potential impact on your sales.
Explainer videos improve understanding of your product or service by 74%, according to a study by Video Rascal. And when understanding improves, so do sales. Furthermore, 77% of consumers say they’ve been convinced to buy a product or service by watching a video, according to a study by Wyzowl.
Let’s take Dropbox as an example. When they were still a startup, they invested in a simple, 2-minute animated explainer video which was placed on their homepage. The result? They gained an extra 10 million customers and $48 million in extra revenue.
Another example is Crazy Egg, a heat mapping tool. Co-founder Neil Patel decided to invest in an explainer video, which was placed on their homepage. This resulted in an additional $21,000 in monthly revenue.
These real-life examples are testament to the fact that explainer videos can significantly boost your sales if done correctly.
So why are Explainer videos so effective?
Most consumers are hyper aware of when they are being sold something – and that makes it difficult to break through the noise and capture their attention and interest (even if you have something they want). While consumers are wary of being sold, but they love stories and learning. Unlike sales videos, explainer videos deliver up your brand story in an educational package. Your prospects are already gaining value, information and knowledge, simply by watching your explainer video. That gives you the ability to reach and connect with them.
How to Create an Effective Explainer Video
So, how can you create an explainer video that gets results? Firstly, start with a solid script. It’s the foundation upon which everything else is built. In the script, make sure to address the problem or your target audience’s pain points, offer a solution your product, service or value proposition, explain how it works so viewers are encouraged to take action.
Next, focus on the visuals. The content should have a quality that reflects your brands. The graphics should be clear and engaging. The flow of the video needs to be designed to keep the viewer hooked. Professional voiceover and music can also greatly enhance the overall experience.
Finally, keep it short and sweet. The ideal length for an explainer video is between 60 and 90 seconds. Within this time, you should be able to convey your key messages effectively. There is extensive research that shows a huge fall off in viewership for videos over 2 minutes long – so from scripting through production and post, the goal should be to convey the message in a way that values your audience’s time.
In a nutshell, explainer videos are an effective way to boost your sales. They improve product understanding, increase customer engagement, and ultimately drive conversions. If you haven’t already incorporated them into your marketing strategy, it’s high time you did.
VC Productions: Your Partner for Stellar Explainer Videos
Looking to boost your sales with a compelling explainer video? VC Productions has got you covered. With a blend of creativity, cross industry experience, and technical expertise, we specialize in creating explainer videos that resonate with your audience and drive results. We take the time to understand your brand, product, and target market to craft a video that aligns with your business goals and branding. Ready to transform your complex ideas into engaging explainer videos that skyrocket sales? Reach out to VC Productions today and let’s start creating magic for your brand!