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Elevate Employee Training with Expert Corporate Training Video Production

By August 2, 2023October 4th, 2023No Comments

Effective Corporate Training Video Production

In the dynamic world of corporate training, videos have emerged as a vital tool for effective learning. They possess the unique ability to transform conventional training materials into engaging and memorable experiences. However, when training videos are not aligned with your core mission and vision or come off as inauthentic or unrealistic, you can alienate your team and lose your internal audience. It’s critical to work with a partner that “gets” your brand and understands how to relate training content in a way that resonates with your internal customer. In this article, we’ll explore the realm of corporate training video production and discover how collaborating with a company like VC Productions can take your training initiatives to new heights.

A male store employee speaks with a female customer in a store.

Corporate Training Videos: A Game-Changer

Corporate training videos are more than just instructional clips; they are the gateway to simplified and engaging learning. These videos have the capacity to make complex topics easy to understand. They leverage multiple modalities to engage visual learners and auditory learners. They also can distill information more efficiently and respect your teams’ time. When done right, they capture the attention of employees and foster a culture of continuous learning.

A male store employee in a blue and grey shirt greets a customer.

The Benefits of Training Videos

Why invest in corporate training video production?

  • Flexibility: Training videos are on-demand content for your team. Creating a library of training content that is accessible at any time, makes learning more convenient and accommodates your staff’ diverse schedules.
  • Consistency: Ensure that every employee receives the same training content and message, maintaining uniformity throughout the organization.
  • Engagement: Leverage visual and auditory elements to create compelling content that resonates with your employees.
  • Scalability: Easily expand your training efforts as your organization grows, without the need for extensive additional resources.

Corporate Training Video Production: A Closer Look

Corporate training video production involves creating videos tailored to convey specific training content effectively. From onboarding for new hires to compliance training for seasoned employees, these videos serve various purposes. Here are some key types:

 

  1. Corporate Compliance Training Videos: Ensure your employees understand and adhere to corporate regulations and guidelines. Compliance training videos clarify complex legal matters and promote adherence.
  2. Video Training Modules: Break down intricate training modules into easy-to-follow video segments, facilitating better retention.
  3. Funny Corporate Training Videos: Inject humor into your training with funny corporate training videos. Humor can make learning more enjoyable and memorable.

Seeing the Forest through the Trees:

The Role of a Corporate Training Video Production Company Partner

While some organizations opt for in-house video production, partnering with experts can make a significant difference in the quality of the production, and the effectiveness of the training content.  Getting an outside perspective that connects the dots between your brand identity, operational goals, and target audience (or make up of your internal customer), can be invaluable in the training video content creation process. A corporate training video production company like VC Productions, with years of experience across industries (in pharmaceutical training, retail training, automotive training, and more) brings a unique blend of skills and resources to the table:

Employee training video still shot of store interior.

  • Instructional Design: It’s important to take the time to gain a deep understanding of the brand identity, operational goals, internal adoption issues, and deployment strategy for any training video content series. As experts in instructional design, our team ensures that the training content we produce is structured for maximum retention and practical application.
  • Visual Storytelling: Transform potentially dry material or complicated requirements into engaging narratives that resonate with your employees and are simple to understand. Utilizing a mix of narration. B-roll, and superimposed titles or engaging motion graphics and animation can help ensure adoption.
  • Production Quality: Production value matters when it comes to corporate training content. Your internal customer will be watching this content, and if they feel the organization didn’t invest in creating the training videos, your team will not invest their time in watching and learning it. Professional equipment and experienced videographers guarantee high-quality video and audio.
  • Customization: Tailor video content to your organization’s specific needs, culture, and internal customer or target audience If you are are youthful retail organization targeting content to associates that are 16-25 years old, the look, feel and messaging will be different than if you are a pharmaceutical company creating clinical trial instructions for nurse practitioners in 15 countries. It’s critical that your production partner has experience in creating content across industries.

Measuring Training Video Impact

Evaluating the effectiveness of your corporate training videos is essential. Key performance indicators (KPIs) can include completion rates, quiz scores, and improvements in employee performance. Additionally, feedback from trainees provides valuable insights for refinement. Ultimately of course – drawing lines to overall company performance is key in evaluating the return on investment from your training videos.

  • If you are in retail and trying to train to reduce shrink, did you see a reduction in shrink over a period of time after the content was deployed? 
  • If you are a retail call center seeking to reduce confusion with your vehicle features, did you see a reduction in troubleshooting calls?A still shot from an employee training video that captures a female employee inside a retail store.

Training videos are not just about delivering information; it’s about fostering a culture of continuous learning and development within your organization. Training videos serve as the conduit through which knowledge transforms into action, and engagement evolves into expertise.

 

If you’re considering making your training more effective, consider VC Productions. Our commitment to excellence, creativity, and instructional design ensures that your training videos are not just informative but transformative. Contact us today and embark on a journey to elevate your employee training with the power of video.