Soon afterward, they got involved with EarthWise Pet, whose mission is “…to better the lives of pets and their owners through proper education, exceptional customer service, all natural products, and green business practices.” and opened a franchise store where they could sell the product they had come to love so much.
A few months before the store was even open, while they were under construction, we got a call from Teresa and George. After catching up, they mentioned they would need to create some social media and video content for their brand, and they wanted to get our insights so they could start outlining their plans. It’s fulfilling to get those calls – when you know you left a positive impact on a client and they think of you for new projects – even years later.
We started our conversation by learning their value proposition and about their target audience in our discovery phase. EarthWise Pet customers are people that have a real bond with their pets and are seeking to support healthy lifestyles for them. They care, they want the best for their pets inside and out, and they want to learn more.
We needed to produce videos that were educational and demonstrated the love and connection to pets. We spent lots of time on the phone with Teresa and George as they educated us on the benefits of a raw diet. We thought we could also highlight Reece’s story and their discovery of how less processed dry food and a raw diet could impact his health. We didn’t want to forget about the line can you do though, so we wanted to create educational content around elimination issues and why you need multiple litter boxes in a multi-cat house.
EarthWise also offers grooming services and self wash stations with special devices designed to make the process safer for the pooches. Their entire process revolves around the safety and comfort of the furry friends. Instead of offering a basic walk-through with talking head, which frankly could be done with nice pictures and text, we wanted to create an entertaining way to show how unique this grooming experience really is. So we came up with the idea of “spa day“. We wrote a script imagining how a dog might see their grooming experience, both the good and the bad. 🙂 All we needed to do was to give Reese a little voiceover, and he did the rest!
In addition to concept development, we were able to use this information to come up with a script, which was written in-house and implemented on film shoot day.
