At this moment, Instagram and Facebook are the 800 pound gorilla in the room for marketing. Everyone is trying to find a great way to leverage these platforms – and it’s important for us to be able to help them do that.
Something that we find anecdotally funny is the progression of video formatting. For years, we had square televisions and square formatting cameras, capturing 4×3 videos. Back in the ‘80s and ‘90s, when you were recording video of your kids, it was in square format. Hollywood always filmed in 16×9 widescreen format and it was so exciting when the first widescreen cameras became available in the late ‘90s. When the first widescreen televisions were released, everyone was ecstatic. Finally, we can watch a movie the way it was intended…
As a videographer, we thought “I am never going back.” Everyone has that ‘techy’ video friend yelling at people for years to “turn your phone sideways so your camera records in widescreen and not square!”
The rise of the smartphone gave life to Instagram, and suddenly we’re back to shooting square format again. In some ways it feels like we’re going backwards! But in reality, we just always need to be able to adapt.
Interested in working with Video City on a project? Contact us today.