Struggling to grow your client base? The secret to attracting new clients and building trust is creating free, educational content. Not only does it establish you as an expert in your field, but it also helps you achieve three critical goals:
- Gain trust
- Build a library of reusable content
- Shift from brand awareness to brand affinity
GAIN TRUST
People want to learn. In fact, they need to! If you provide your audience with concise, easy-to-digest, educational content, you’re demonstrating your expertise in your field. When potential clients see that you have a strong grasp of the subject matter, they are more likely to trust you and seek your services.
BUILD A LIBRARY OF REUSABLE CONTENT
Gone are the days of one-and-done content creation. By creating content with the intention of repurposing it, you can save on cost and remain active on multiple platforms. Maximize the impact of each piece of content by cutting longer educational videos into shorter videos for Instagram Reels, TikToks, and YouTube Shorts. Short content is favored by viewers and it can lead them to seek out more of your content.