Whether you’re a for-profit or nonprofit organization, you have the same goals for your marketing dollars:
- Deliver a return on investment
- Generate brand affinity (a love or personal connection for your brand)
VC Productions strive to help you do that by telling your brand’s story in a relevant way that connects with people. Videos that share the emotional side of a cause are crucial, especially for nonprofits that rely heavily on donor engagement. Getting your audience to support your cause requires connecting with their emotions.
Since it’s National Nonprofit Day in August, we thought this would be a great opportunity to do two things:
- Highlight a few of our nonprofit friends and clients that are making a difference in our communities every single day.
- Share their stories so you can learn how to better tell your organization’s story in a way that is both impactful and relevant.